Segment 1
Rooted in tradition and family values. They prioritize stability, trust local institutions, and build deep community connections through faith and neighborhood ties.
Explore →The Neighborhood
Your central hub for understanding the people around you
Meet Your Neighbors
The Residential
Explore each unique segment of our community. Every neighbor has a story.
Segment 2
Career-driven and culturally engaged. They navigate fast-paced city life while seeking authentic experiences, valuing efficiency, innovation, and meaningful work-life balance.
Explore →
Segment 3
Spiritually grounded and service-oriented. Their faith shapes daily decisions, community involvement, and how they connect with others through shared beliefs and purpose.
Explore →
Segment 4
Adventurous yet grounded in suburban comfort. They embrace outdoor activities, local exploration, and balance family life with a desire for new experiences close to home.
Explore →
Segment 5
Tech-savvy and always connected. They consume content across multiple platforms, value authenticity online, and influence trends through social sharing and digital communities.
Explore →
Segment 6
Natural connectors who bring people together. They thrive on organizing events, fostering relationships, and creating spaces where diverse groups can find common ground.
Explore →
Segment 7
Introspective and thoughtful. They prefer depth over breadth, seeking meaningful one-on-one connections and finding peace in nature, reading, and quiet contemplation.
Explore →
Segment 8
Multicultural and globally minded. They embrace diverse perspectives, celebrate heritage while adapting to new cultures, and serve as bridges between different communities.
Explore →
Segment 9
Creative and unconventional. They question norms, forge their own paths, and value personal expression over conformity, often leading cultural shifts through original ideas.
Explore →Generation Defining
Meet Mid Z
They're rewriting the rules. Digital natives who blend online authenticity with real-world impact. Understand the generation that's reshaping culture, community, and connection.
Explore Mid ZKnow The Culture
The Town Square
Where stories come to life. Explore our ongoing studies and cultural insights.
Ongoing Study
Trust
Understanding the foundations of trust in modern communities and how it shapes our connections.
Explore Study
Research
Theology of Awe
Exploring wonder, transcendence, and the role of spiritual experience in everyday life.
Explore Study
Annual Report
State of the Culture
A comprehensive look at where we are as a society and where we're heading next.
Explore Study
Contributors
Guest Authors
Perspectives from thought leaders and community voices shaping the conversation.
Explore Study
Updates
Community News
The latest updates and happenings from our research community and partners.
Explore Study