Campaign
Reaching Young Adults
Our Mid Z research revealed a generation seeking authenticity over polish. The result: a social-first campaign that increased engagement 340%.
01
The Why
Most organizations talk at people. We help you speak with them.
When 67% of people feel misunderstood by the communities trying to reach them, the problem isn't volume—it's relevance. Our research exists to close that gap.
We believe that to truly reach someone, you must first understand where they are: their values, their questions, their daily rhythms. Only then can your message resonate instead of interrupt.
02
The Process
From question to insight to action
Listen
We start by asking the right questions—not to confirm assumptions, but to discover truth. Surveys, interviews, and cultural analysis reveal what people actually think and feel.
1
Analyze
Data becomes insight. We identify patterns, segment audiences, and uncover the motivations driving behavior. The numbers tell a story—we learn to read it.
2
Translate
Insights are only valuable when actionable. We distill findings into clear audience profiles, strategic recommendations, and creative direction your team can use immediately.
3
Create
Research fuels creativity. Armed with understanding, we craft messages, campaigns, and experiences that meet people where they are—and move them forward.
4
03
Research in Action
See how insights become impact
Brand Strategy
Repositioning for Trust
Trust research uncovered key barriers to connection. We helped a nonprofit reshape their messaging, resulting in 2x donation conversion.
Content Strategy
Speaking Their Language
Segment profiles informed a complete content overhaul. Views increased 180% by simply addressing real questions real people were asking.
Download the Audience Brief
Get a comprehensive overview of our research methodology, key findings, and how to apply audience insights to your organization's unique context.
Download PDF
04
Go Deeper Together
Ready to truly understand your audience?
Our published research is just the beginning. Come Near partners with organizations to conduct custom research tailored to your specific audience, questions, and goals.
Whether you need a focused study on a particular demographic, a comprehensive audience segmentation, or ongoing cultural insights—we'll work alongside you to uncover what matters most to the people you're trying to reach.
Contact Us
Let's start a conversation about your research needs